Update 1/15/19: If you are serious about blogging for profit, then using our our Traffic & Income Tracker for Bloggers is a must! This tool is an amazing way to keep careful track of your expenses, income and blog traffic to make data gathering and generating blog income reports easier!
Tailwind Tribes. Tailwind FRICKIN’ TRIBES!
We are fully, whole-heartedly obsessed with and indebted to Tailwind and Tailwind Tribes.
Tailwind is a smart scheduling platform which allows you to map out your Pinterest strategy. Not only can you schedule out hundreds of pins in advance (and at the best time of day as per your specific users!), but you’re given a wealth of analytical information to help you understand your audience. If you’re into numbers like us (particularly Sam – total geek), this information is a gold mine for blog growth.
Looking for relevant, high-authority bloggers to share your content? On Tailwind, you will find the cream of the crop. Need to grow your blog traffic FAST? Tailwind Tribes are where it’s at!
Read on until the end to learn exactly how Tailwind has grown our blog traffic AND for our crash course on using Tailwind Tribes to maximize your growth and increase your blog traffic! New to Tailwind? Sign up for Tailwind here and get 100 free trial submissions before committing to a paid plan!
Update (January 2019): In our first full month blogging, we made $179.27, largely thanks to our traffic growth through Tailwind Tribes! If you are thinking of starting a blog, check out this step-by-step guide on getting set up as well as the basics of monetizing your blog.
This post contains affiliate links, which means we may receive a small commission, at no cost to you, if you make a purchase through a link. For more information, please see our disclosure.
Tailwind Tribes Versus Pinterest Groups
We’ve all heard about and used Pinterest Groups to share our blog content. They are great and all, I guess. But they don’t hold a candle to Tailwind Tribes.
The reason why we love Tailwind Tribes SO MUCH MORE than Pinterest Group boards is the accountability factor, the insights, and the Tribemates.
Don’t get me wrong, Pinterest Group Boards are awesome, and we will continue to use them as we grow. But we won’t be using them to the same extent that we use Tailwind Tribes.
This is because with Tailwind Tribes comes accountability. Each Tribe has its own set of rules to follow as well as moderators who keep a strict eye on the activity of each tribemate. These rules usually include some or all of the following:
- Resharing policies (1:1 or 2:1 is typical)
- Niches allowed
- Number of pins allowed per day/week/month
- Pin dimension requirements
Tailwind has an easy tracking system that shows how many pins you have shared to a Tribe, and how many you have re-shared in reciprocation. If a moderator sees that you have dropped 20 of your own pins but have only reshared 1-5 of your Tribemates’, well, you’re likely going to get a warning or kicked out without notice. And rightly so.
Whereas with Pinterest Group Boards, it’s difficult to determine who is following board rules. For all you know, you and one other dedicate board-mate could be the only two people who actually reciprocate. Which means it’s an unhealthy board, your content is probably not being shared, you’re putting in work for no reward, and you could actually be hurting your own profile. Yes, they aren’t ALL like that. Some are awesome and full of quality pinners and content; just know that not all Pinterest Group Boards are created equal.
If you are a beginner blogger, they are worth checking out, but I wouldn’t recommend focusing too hard on them.
On the contrary…
… you should dedicate a lot of attention to Tailwind Tribes – which was hopefully your plan since you are reading this.
Remember earlier when I asked if you wanted access to relevant, high-authority pinners? Well, you will find them in Tailwind Tribes. These days, it is super difficult to find quality Pinterest Group Boards that are still accepting new contributors. Or, Group Board owners who will accept bloggers who are in the early traffic stages and don’t yet have enough viewership or followers to be considered a valuable asset to the group.
It can be super frustrating when you are starting out with a smaller following or viewership, especially when you are hella confident in your work quality.
With Tailwind Tribes, you’ve got easy access to loads of groups. Some Tribes can be joined automatically, and others require a quick and painless application. There may be times that you don’t get approved for a tribe or are just left on “pending requests,” but overall you will find little trouble joining the gang.
In these Tribes you will find countless bloggers of varying authority: some may be newer, with 100k monthly viewers or less, some may be pushing 1 million, and others could have 3, 4 even 6 million monthly viewers. Everyone is equal in Tribes, and there is no telling who will share your content.
In fact, just today I found that the one and only Melyssa Griffin shared one of our pins – I literally yelped with excitement!
Moments like this are a great way to gauge the quality of your pins. I thought, “OMG Melyssa Griffin (or her Assistant) thought our content was good enough to be shared alongside hers?!” HECK YA!
Getting your content in front of big pinners is an awesome way to expand your reach, even if you are a small blogger. It doesn’t matter if you have 100 followers and 10k monthly viewers. If your pins are of good quality, someone big could notice.
How Tailwind Tribes Have Helped Us
After learning how to use Tailwind Tribes on our other blog and for our clients, we realized just how powerful this tool can be for jumpstarting blog traffic from the very beginning. We started being really aggressive with The Millennial Bull mid-November 2018, which means that we started promoting our content on Tailwind at the same time.
Since we started using Tailwind Tribes just 4 weeks ago, we have received 782 re-shares, 140 repins and have reached 4 million people.
That may not seem like a whole lot in the grand scheme of things but given the time frame, we are very proud of these numbers – which is why it’s important to note that these numbers reflect less than one month of work!
With that, Tailwind has accounted for a 21% of our blog’s traffic and is growing rapidly.
The graph below shows The Millennial Bull’s 24-day Pinterest and Tailwind traffic growth. As you can see, in the beginning, when we started working on the blog, we saw immediate traffic directly from Pinterest. We were active right away on Tailwind. But, we didn’t start seeing Tailwind traffic until the 26th of November, which is 12 days after we started using it. This is due to the nature of Tailwind re-shares being a bit delayed; people schedule pins to be published days, sometimes weeks later.
It took that long for us to start seeing even one visitor to the site due to Tailwind activity. This is why it is very important to be active directly on the Pinterest platform when you are first starting. If you are starting from scratch and only spend your time on Tailwind, you will be missing a whole lot of immediate traffic to your blog. And to be honest, it will be a bit discouraging to wait up to two weeks before you start seeing any traffic to your content. So, as good as Tailwind is for us bloggers, it is just as important to be actively involved on Pinterest.
As you can see on the graph, as time went on, Tailwind started to catch up to Pinterest. Tailwind traffic started to be 50/50 with Pinterest on the 30th of November. When we start to see the area in blue becoming larger than the area in orange, it will mean that Tailwind referrals have presided over Pinterest referrals.
These are our personal results, but Tailwind also publishes the Typical Results of Tailwind for Pinterest Members every year, so you can see exactly what the average growth rate looks like for their members.
Now… how can you achieve similar (or better!) results? Get in on the fun!
How to Find and Join Tailwind Tribes
You can easily access the Tribes section of Tailwind by heading over to the sidebar on the left and selecting TRIBES.
Next, select “Find A Tribe” from the top menu bar.
Here you will find a search engine where you can type in any category/niche or keyword that is relevant to your blog topic. Alternatively, you can browse through the popular Tribe categories at the bottom.
When you are first starting out, you should focus on joining tribes that are relevant to your niche. You don’t want to join just any tribe that allows all categories. Doing so will help connect you with others who post and enjoy re-sharing similar content. Your goal is to get your content in front of relevant bloggers who will then re-share your pin to their relevant followers. These relevant bloggers are more likely to have boards that your content belongs on. You don’t want your content pinned to a catch-all board that has nothing to do with your topic.
When you hit search you will see a list of boards to join, each with a name, the number of members within it, and what the activity level is.
The best Tribes to joins are the ones with at least 250-300 members and a HIGH activity level (4 or 5, no less). This indicates that the group is active and won’t be a waste of your time and valuable Tribe submissions.
Some Tribes say “JOIN NOW” and others say “REQUEST TO JOIN.” On the Plus plan, you are allowed 5 Tribe requests. As they are filled, the slots re-open. When you join one that doesn’t require that you request access, it does not get deducted from your request count.
How To Share Your Pins On Tailwind Tribes
You can add your pins to Tailwind Tribes using both the Tailwind browser extension or directly on the Tailwind website.
All you have to do is hit “Add to Tribes” when you are scheduling a pin.
This will prompt a list of all the Tribes you belong to as well as your activity on each. Select which Tribes you want to add your pin to (again, make sure you are choosing relevant Tribes). Hit ‘Add to Tribe.’ You’ll notice that there is a Monthly Submissions bar that gets filled up as you add more pins. We will talk about how to get more in a bit!
Note: As you get busy with your scheduling, the pop-up is helpful in reminding you if you’ve already scheduled a pin to any given Tribe. If you have, a little flag will appear next to the Tribe and your activity in it.
Which pins should you add to Tailwind Tribes?
Head on over to your Pin Inspector (Insights) to find which versions of your pins are performing well and schedule those to your tribes. This is helpful because each time someone pins directly from your blog post, they are creating a new version of your pin. There is no telling which version will end up being the one to perform the best, so it’s important to review your pins in both Google Analytics AND Pin Inspector to determine the exact copy that is driving your traffic!
The version that you share to your Tribes will be the version that continues to be re-shared and re-pinned, thus taking an already well-performing pin and giving it an added boost!
Time to Reciprocate – How to Schedule Pins From Tailwind Tribes
Now that you have submitted your pins to your Tailwind Tribes, it’s time to share the wealth! You can’t expect others to share your content but not do your part, can you? This is the whole purpose of Tribes, after all!
Remember how I mentioned that most tribes will have reciprocation rules (ie, 1:1 or 2:1)?
Head on over to the tribes that you submitted to. Here, you can view by All, New, Yours or Shared. To share your Tribemate’s content, click either “New” or “All.” Simply scroll through the submissions and choose pins that are relevant to your boards. Once you’ve found the one(s) you want to reshare, simply schedule it to your board(s) of choice (“Add To Queue”) and move on to the next Tribe! Repeat until you have performed your reciprocations for all the Tribes that you submitted to. If you lose track, you can easily check your sharing ratios from the Tribe drop-down menu.
The “Yours” tab is an awesome way to see how many times your submissions have been reshared and repined! This is how I found Melyssa Griffin’s re-share of my post! Being able to see which pins were shared and which were not is very indicative of their quality and can help you narrow down what your pin style is going to be.
Tribe Power Ups
With the Tailwind Plus plan, you are allotted 30 Tribe submissions per billing cycle and 5 Tribe memberships. For us, this simply wasn’t enough. We wanted to be aggressive and grow fast, and with each pin being shared to multiple Tribes, we ran out quickly.
We opted for the Tribes Max Power which allows us to join as many Tribes as we want, with 200 tribe submissions. I would think that this would normally be enough, but it is all dependent on your content and growth strategy. We are considering upgrading to Tribes Elite (as you can see, we are almost out of submissions!).
The prices may sound like a lot, I know. But we truly believe that you have to spend a little to make a little more in any business. To us, Tailwind as a whole AND Tribe Power Ups are 100% worth the cost.
Here are some of my favorite Tailwind Tribes to join:
BEFORE YOU START SHARING ON TAILWIND TRIBES:
- Familiarize yourself with each Tribe’s rules to avoid having your pins deleted or yourself removed.
- Add a keyword-rich description to your pins to help Tribemates understand what your pin and content are all about. This will help them determine whether they want to share it and to what board.
- Install the Tailwind browser extension for easing pinning.
If you are using Tailwind and are not using Tribes… stop what you are doing and join some now!
If you are interested in monetizing your blog…
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